https://hosakiadvocacia.com.br/posts/termos-de-uso-saas-brasil-o-que-e-obrigatorio/ https://hosakiadvocacia.com.br/og/termos-de-uso-saas-brasil-o-que-e-obrigatorio.png Termos de uso para SaaS: o que é obrigatório no Brasil Nenhuma lei exige 'termos de uso' — Marco Civil, CDC e LGPD impõem obrigações ao SaaS. Cláusula B2C limitando responsabilidade é nula (CDC art. 51). https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1694340016914-e684a924f5b3?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxzb2Z0d2FyZSUyMHNhYXMlMjB0ZWNobm9sb2d5JTIwdGVybXMlMjBzZXJ2aWNlJTIwYWdyZWVtZW50JTIwZGlnaXRhbCUyMGJ1c2luZXNzfGVufDF8MHx8fDE3Nzc0MDQ5MzJ8MA&ixlib=rb-4.1.0&q=80&w=1080 Termos de uso para SaaS: o que é obrigatório no Brasil Termos de uso para SaaS: o que é obrigatório no Brasil https://hosakiadvocacia.com.br/en/posts/saas-terms-of-service-brazil-what-is-required/ https://hosakiadvocacia.com.br/og/saas-terms-of-service-brazil-what-is-required.png SaaS Terms of Service in Brazil: What the Law Actually Requires No Brazilian law mandates 'terms of service' — Marco Civil, CDC and LGPD impose concrete obligations on SaaS. B2C liability limits are void (CDC Art. 51). https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1694340016914-e684a924f5b3?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxzb2Z0d2FyZSUyMHNhYXMlMjB0ZWNobm9sb2d5JTIwdGVybXMlMjBzZXJ2aWNlJTIwYWdyZWVtZW50JTIwZGlnaXRhbCUyMGJ1c2luZXNzfGVufDF8MHx8fDE3Nzc0MDQ5MzJ8MA&ixlib=rb-4.1.0&q=80&w=1080 SaaS Terms of Service in Brazil: What the Law Actually Requires SaaS Terms of Service in Brazil: What the Law Actually Requires https://hosakiadvocacia.com.br/posts/gdpr-vale-para-empresa-brasileira/ https://hosakiadvocacia.com.br/og/gdpr-vale-para-empresa-brasileira.png GDPR vale para empresa brasileira? Quando a lei europeia se aplica fora da UE GDPR aplica a empresa brasileira que oferece bens/serviços ou monitora comportamento de titulares na UE (Art. 3(2)). Multa: €20M ou 4% global. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1586879070755-b560b8aa4b8d?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxkYXRhJTIwcHJpdmFjeSUyMHJlZ3VsYXRpb24lMjBldXJvcGUlMjBnZHByJTIwY29tcGxpYW5jZSUyMGRpZ2l0YWwlMjBzZWN1cml0eXxlbnwxfDB8fHwxNzc3NDA0OTMwfDA&ixlib=rb-4.1.0&q=80&w=1080 GDPR vale para empresa brasileira? Quando a lei europeia se aplica fora da UE GDPR vale para empresa brasileira? Quando a lei europeia se aplica fora da UE https://hosakiadvocacia.com.br/en/posts/does-gdpr-apply-to-brazilian-companies/ https://hosakiadvocacia.com.br/og/does-gdpr-apply-to-brazilian-companies.png Does GDPR Apply to Brazilian Companies? When EU Privacy Law Reaches Outside Europe GDPR reaches Brazilian companies offering goods or monitoring data subjects in the EU (Article 3(2)). Fines up to €20M or 4% of global annual turnover. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1586879070755-b560b8aa4b8d?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxkYXRhJTIwcHJpdmFjeSUyMHJlZ3VsYXRpb24lMjBldXJvcGUlMjBnZHByJTIwY29tcGxpYW5jZSUyMGRpZ2l0YWwlMjBzZWN1cml0eXxlbnwxfDB8fHwxNzc3NDA0OTMwfDA&ixlib=rb-4.1.0&q=80&w=1080 Does GDPR Apply to Brazilian Companies? When EU Privacy Law Reaches Outside Europe Does GDPR Apply to Brazilian Companies? When EU Privacy Law Reaches Outside Europe https://hosakiadvocacia.com.br/posts/contrato-prestacao-servicos-digital-o-que-deve-ter/ https://hosakiadvocacia.com.br/og/contrato-prestacao-servicos-digital-o-que-deve-ter.png Contrato de prestação de serviços digital: o que deve ter (e o que pode configurar vínculo) Sem cessão expressa, prestador mantém IP (LDA + Lei nº 9.609/1998). 4 elementos CLT geram vínculo: subordinação, habitualidade, pessoalidade, onerosidade. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1762330474636-637ce87b268b?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxidXNpbmVzcyUyMGNvbnRyYWN0JTIwc2lnbmluZyUyMGRpZ2l0YWwlMjBzZXJ2aWNlcyUyMHByb2Zlc3Npb25hbCUyMGFncmVlbWVudHxlbnwxfDB8fHwxNzc3NDA0OTMwfDA&ixlib=rb-4.1.0&q=80&w=1080 Contrato de prestação de serviços digital: o que deve ter (e o que pode configurar vínculo) Contrato de prestação de serviços digital: o que deve ter (e o que pode configurar vínculo) https://hosakiadvocacia.com.br/en/posts/digital-services-contract-brazil-what-to-include/ https://hosakiadvocacia.com.br/og/digital-services-contract-brazil-what-to-include.png Digital Services Contract in Brazil: What to Include and What Creates Employment Risk No IP clause: contractor keeps rights (LDA + Software Act). 4 CLT elements (subordination, habituality, personal work, payment) trigger employment. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1762330474636-637ce87b268b?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxidXNpbmVzcyUyMGNvbnRyYWN0JTIwc2lnbmluZyUyMGRpZ2l0YWwlMjBzZXJ2aWNlcyUyMHByb2Zlc3Npb25hbCUyMGFncmVlbWVudHxlbnwxfDB8fHwxNzc3NDA0OTMwfDA&ixlib=rb-4.1.0&q=80&w=1080 Digital Services Contract in Brazil: What to Include and What Creates Employment Risk Digital Services Contract in Brazil: What to Include and What Creates Employment Risk https://hosakiadvocacia.com.br/posts/contrato-agente-de-ia-modelo-clausulas-brasil/ https://hosakiadvocacia.com.br/og/contrato-agente-de-ia-modelo-clausulas-brasil.png Como faço contrato com agente de IA? Modelo e cláusulas obrigatórias Agente de IA não é SaaS: ele decide e contrata em seu nome. 12 cláusulas obrigatórias — sem elas, você responde pelos atos do agente. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1677442136019-21780ecad995?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxhaSUyMGFnZW50JTIwYXV0b21hdGlvbiUyMGF1dG9ub21vdXMlMjBhcnRpZmljaWFsJTIwaW50ZWxsaWdlbmNlJTIwY29udHJhY3QlMjBkaWdpdGFsfGVufDF8MHx8fDE3Nzc3MDIxNTV8MA&ixlib=rb-4.1.0&q=80&w=1080 Como faço contrato com agente de IA? Modelo e cláusulas obrigatórias Como faço contrato com agente de IA? Modelo e cláusulas obrigatórias https://hosakiadvocacia.com.br/en/posts/ai-agent-contract-template-clauses-brazil/ https://hosakiadvocacia.com.br/og/ai-agent-contract-template-clauses-brazil.png How Do I Write a Contract for an AI Agent? Template and Essential Clauses AI agent isn't SaaS: it decides and contracts on your behalf. 12 essential clauses — without them, you answer for the agent's acts. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1677442136019-21780ecad995?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxhaSUyMGFnZW50JTIwYXV0b21hdGlvbiUyMGF1dG9ub21vdXMlMjBhcnRpZmljaWFsJTIwaW50ZWxsaWdlbmNlJTIwY29udHJhY3QlMjBkaWdpdGFsfGVufDF8MHx8fDE3Nzc3MDIxNTV8MA&ixlib=rb-4.1.0&q=80&w=1080 How Do I Write a Contract for an AI Agent? Template and Essential Clauses How Do I Write a Contract for an AI Agent? Template and Essential Clauses https://hosakiadvocacia.com.br/posts/vesting-equity-startup-como-funciona-brasil/ https://hosakiadvocacia.com.br/og/vesting-equity-startup-como-funciona-brasil.png Vesting e equity em startups: como funciona no Brasil Vesting padrão no Brasil: 4 anos + cliff de 1 ano, 1/48 ao mês. LTDA: acordo de cotistas. S.A.: plano de opções. Tributação em debate no STJ. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1587400563263-e77a5590bfe7?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxzdGFydHVwJTIwdGVhbSUyMGVxdWl0eSUyMGludmVzdG1lbnQlMjBncm93dGglMjBjaGFydCUyMGJ1c2luZXNzfGVufDF8MHx8fDE3Nzc0MDQ5MzN8MA&ixlib=rb-4.1.0&q=80&w=1080 Vesting e equity em startups: como funciona no Brasil Vesting e equity em startups: como funciona no Brasil https://hosakiadvocacia.com.br/en/posts/vesting-equity-startup-brazil-guide/ https://hosakiadvocacia.com.br/og/vesting-equity-startup-brazil-guide.png Equity Vesting in Brazilian Startups: How It Works Equity vesting in Brazil: 4 years + 1-year cliff, 1/48 per month. LTDA: shareholders agreement. S.A.: stock option plan. Tax treatment debated at STJ. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1587400563263-e77a5590bfe7?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxzdGFydHVwJTIwdGVhbSUyMGVxdWl0eSUyMGludmVzdG1lbnQlMjBncm93dGglMjBjaGFydCUyMGJ1c2luZXNzfGVufDF8MHx8fDE3Nzc0MDQ5MzN8MA&ixlib=rb-4.1.0&q=80&w=1080 Equity Vesting in Brazilian Startups: How It Works Equity Vesting in Brazilian Startups: How It Works https://hosakiadvocacia.com.br/posts/disputa-entre-socios-brasileiros-estrangeiros/ https://hosakiadvocacia.com.br/og/disputa-entre-socios-brasileiros-estrangeiros.png Disputa entre sócios brasileiros e estrangeiros: arbitragem, cláusulas de saída, foro internacional Disputa entre sócio BR e estrangeiro tem 2 linhas: prevenção via acordo de acionistas, enforcement via arbitragem (Lei 9.307/1996 + Convenção NY). https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1752159646124-27b7f6973be8?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxidXNpbmVzcyUyMGRpc3B1dGUlMjBuZWdvdGlhdGlvbiUyMGNvbmZsaWN0JTIwYXJiaXRyYXRpb24lMjBjb3VydHJvb20lMjByZXNvbHV0aW9ufGVufDF8MHx8fDE3Nzc3MDIxNTV8MA&ixlib=rb-4.1.0&q=80&w=1080 Disputa entre sócios brasileiros e estrangeiros: arbitragem, cláusulas de saída, foro internacional Disputa entre sócios brasileiros e estrangeiros: arbitragem, cláusulas de saída, foro internacional https://hosakiadvocacia.com.br/en/posts/shareholder-disputes-brazilian-foreign-partners/ https://hosakiadvocacia.com.br/og/shareholder-disputes-brazilian-foreign-partners.png Shareholder Disputes Between Brazilian and Foreign Partners: Arbitration, Exit Clauses, International Forum BR-foreign shareholder disputes have 2 lines: prevention via shareholders' agreement, enforcement via arbitration (Law 9,307/1996 + NY Convention). https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1752159646124-27b7f6973be8?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxidXNpbmVzcyUyMGRpc3B1dGUlMjBuZWdvdGlhdGlvbiUyMGNvbmZsaWN0JTIwYXJiaXRyYXRpb24lMjBjb3VydHJvb20lMjByZXNvbHV0aW9ufGVufDF8MHx8fDE3Nzc3MDIxNTV8MA&ixlib=rb-4.1.0&q=80&w=1080 Shareholder Disputes Between Brazilian and Foreign Partners: Arbitration, Exit Clauses, International Forum Shareholder Disputes Between Brazilian and Foreign Partners: Arbitration, Exit Clauses, International Forum https://hosakiadvocacia.com.br/posts/pl-2338-ia-regulamentacao-brasil/ https://hosakiadvocacia.com.br/og/pl-2338-ia-regulamentacao-brasil.png PL 2338/2023: o que o projeto de regulamentação da IA propõe para criadores e empresas O PL 2338/2023 ainda não é lei. Abordagem por risco: creator de IA = mínimo; saúde, educação, crédito, emprego, aplicação da lei = pesado. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1674027444485-cec3da58eef4?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxhcnRpZmljaWFsJTIwaW50ZWxsaWdlbmNlJTIwdGVjaG5vbG9neSUyMHJlZ3VsYXRpb24lMjBkaWdpdGFsJTIwbmV0d29yayUyMGFic3RyYWN0fGVufDF8MHx8fDE3Nzc0MDQ5MzJ8MA&ixlib=rb-4.1.0&q=80&w=1080 PL 2338/2023: o que o projeto de regulamentação da IA propõe para criadores e empresas PL 2338/2023: o que o projeto de regulamentação da IA propõe para criadores e empresas https://hosakiadvocacia.com.br/en/posts/pl-2338-ai-regulation-brazil/ https://hosakiadvocacia.com.br/og/pl-2338-ai-regulation-brazil.png PL 2338/2023: What Brazil's AI Regulation Bill Proposes for Creators and Businesses PL 2338/2023 isn't law yet. Risk-based: minimal duties for AI creators; heavy ones for health, education, credit, employment, law enforcement. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1674027444485-cec3da58eef4?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxhcnRpZmljaWFsJTIwaW50ZWxsaWdlbmNlJTIwdGVjaG5vbG9neSUyMHJlZ3VsYXRpb24lMjBkaWdpdGFsJTIwbmV0d29yayUyMGFic3RyYWN0fGVufDF8MHx8fDE3Nzc0MDQ5MzJ8MA&ixlib=rb-4.1.0&q=80&w=1080 PL 2338/2023: What Brazil's AI Regulation Bill Proposes for Creators and Businesses PL 2338/2023: What Brazil's AI Regulation Bill Proposes for Creators and Businesses https://hosakiadvocacia.com.br/posts/aquisicao-venda-participacoes-investidor-estrangeiro-brasil/ https://hosakiadvocacia.com.br/og/aquisicao-venda-participacoes-investidor-estrangeiro-brasil.png Aquisição e venda de participações em empresa brasileira pelo investidor estrangeiro: cláusulas de proteção e exit Compra/venda de participação em empresa brasileira por estrangeiro: SPA (S.A.) ou QPA (LTDA), ajustes, R&W, escrow, earn-out. Aciona RDE-IED no BACEN. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1758599543152-a73184816eba?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxzdG9jayUyMHNoYXJlcyUyMGVxdWl0eSUyMHRyYW5zYWN0aW9uJTIwYWNxdWlzaXRpb24lMjBkZWFsJTIwY2xvc2luZyUyMGhhbmRzaGFrZXxlbnwxfDB8fHwxNzc3NzAyMTU0fDA&ixlib=rb-4.1.0&q=80&w=1080 Aquisição e venda de participações em empresa brasileira pelo investidor estrangeiro: cláusulas de proteção e exit Aquisição e venda de participações em empresa brasileira pelo investidor estrangeiro: cláusulas de proteção e exit https://hosakiadvocacia.com.br/en/posts/acquiring-selling-equity-foreign-investor-brazil/ https://hosakiadvocacia.com.br/og/acquiring-selling-equity-foreign-investor-brazil.png Acquiring and Selling Equity in Brazilian Companies for Foreign Investors: Protection and Exit Clauses Foreign investor M&A in Brazilian company: SPA (S.A.) or QPA (LTDA), price adjustments, R&W, escrow, earn-out. Triggers RDE-IED at Central Bank. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1758599543152-a73184816eba?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxzdG9jayUyMHNoYXJlcyUyMGVxdWl0eSUyMHRyYW5zYWN0aW9uJTIwYWNxdWlzaXRpb24lMjBkZWFsJTIwY2xvc2luZyUyMGhhbmRzaGFrZXxlbnwxfDB8fHwxNzc3NzAyMTU0fDA&ixlib=rb-4.1.0&q=80&w=1080 Acquiring and Selling Equity in Brazilian Companies for Foreign Investors: Protection and Exit Clauses Acquiring and Selling Equity in Brazilian Companies for Foreign Investors: Protection and Exit Clauses https://hosakiadvocacia.com.br/posts/marca-nao-registrada-alguem-pode-usar/ https://hosakiadvocacia.com.br/og/marca-nao-registrada-alguem-pode-usar.png Marca não registrada: alguém pode usar meu nome? Brasil é first-to-file: prioridade pra quem deposita primeiro no INPI, não pra quem usa primeiro (LPI). Exceção: art. 129 §1 (uso de boa-fé há 6+ meses). https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1768433545625-3ae6793a0e22?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxicmFuZCUyMHRyYWRlbWFyayUyMGxvZ28lMjBpZGVudGl0eSUyMGJ1c2luZXNzJTIwcHJvZmVzc2lvbmFsJTIwZGFya3xlbnwxfDB8fHwxNzc3NDA0OTMxfDA&ixlib=rb-4.1.0&q=80&w=1080 Marca não registrada: alguém pode usar meu nome? Marca não registrada: alguém pode usar meu nome? https://hosakiadvocacia.com.br/en/posts/unregistered-trademark-brazil-what-happens/ https://hosakiadvocacia.com.br/og/unregistered-trademark-brazil-what-happens.png Unregistered Trademark in Brazil: Can Someone Use Your Name? Brazil is first-to-file: priority goes to whoever files first at INPI (LPI), not to first user. Exception: Art. 129 §1 (good-faith prior use 6+ months). https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1768433545625-3ae6793a0e22?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxicmFuZCUyMHRyYWRlbWFyayUyMGxvZ28lMjBpZGVudGl0eSUyMGJ1c2luZXNzJTIwcHJvZmVzc2lvbmFsJTIwZGFya3xlbnwxfDB8fHwxNzc3NDA0OTMxfDA&ixlib=rb-4.1.0&q=80&w=1080 Unregistered Trademark in Brazil: Can Someone Use Your Name? Unregistered Trademark in Brazil: Can Someone Use Your Name? https://hosakiadvocacia.com.br/posts/due-diligence-ma-brasil-comprador-estrangeiro/ https://hosakiadvocacia.com.br/og/due-diligence-ma-brasil-comprador-estrangeiro.png Due diligence e M&A no Brasil para o comprador estrangeiro: o que auditar primeiro DD em M&A brasileiro: 7 áreas — trabalhista, tributário, societário, PI, LGPD, contratos com change of control, licenças regulatórias. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1632433105322-e410c2a20e49?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxkdWUlMjBkaWxpZ2VuY2UlMjBhdWRpdCUyMGRvY3VtZW50cyUyMGxlZ2FsJTIwcmV2aWV3JTIwYnVzaW5lc3MlMjBtZXJnZXIlMjBhY3F1aXNpdGlvbnxlbnwxfDB8fHwxNzc3NzAyMTU2fDA&ixlib=rb-4.1.0&q=80&w=1080 Due diligence e M&A no Brasil para o comprador estrangeiro: o que auditar primeiro Due diligence e M&A no Brasil para o comprador estrangeiro: o que auditar primeiro https://hosakiadvocacia.com.br/en/posts/due-diligence-ma-brazil-foreign-buyer/ https://hosakiadvocacia.com.br/og/due-diligence-ma-brazil-foreign-buyer.png Due Diligence and M&A in Brazil for the Foreign Buyer: What to Audit First Brazilian M&A due diligence: 7 areas — labor, tax, corporate, IP, LGPD, contracts with change-of-control, regulatory licenses. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1632433105322-e410c2a20e49?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxkdWUlMjBkaWxpZ2VuY2UlMjBhdWRpdCUyMGRvY3VtZW50cyUyMGxlZ2FsJTIwcmV2aWV3JTIwYnVzaW5lc3MlMjBtZXJnZXIlMjBhY3F1aXNpdGlvbnxlbnwxfDB8fHwxNzc3NzAyMTU2fDA&ixlib=rb-4.1.0&q=80&w=1080 Due Diligence and M&A in Brazil for the Foreign Buyer: What to Audit First Due Diligence and M&A in Brazil for the Foreign Buyer: What to Audit First https://hosakiadvocacia.com.br/posts/tributacao-infoprodutor-pj-brasil/ https://hosakiadvocacia.com.br/og/tributacao-infoprodutor-pj-brasil.png Tributação do infoprodutor PJ: o que muda quando você abre empresa 4 regimes pra infoprodutor PJ no Brasil: MEI, Simples Nacional, Lucro Presumido, Real. Distribuição de lucros isenta de IR é a vantagem central da PJ. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1772588627499-baefc8ab0ce7?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHx0YXglMjBmaW5hbmNlJTIwYWNjb3VudGluZyUyMGNhbGN1bGF0b3IlMjBidXNpbmVzcyUyMGRvY3VtZW50c3xlbnwxfDB8fHwxNzc3NDA0OTMzfDA&ixlib=rb-4.1.0&q=80&w=1080 Tributação do infoprodutor PJ: o que muda quando você abre empresa Tributação do infoprodutor PJ: o que muda quando você abre empresa https://hosakiadvocacia.com.br/en/posts/brazil-infoprodutor-tax-pj/ https://hosakiadvocacia.com.br/og/brazil-infoprodutor-tax-pj.png Brazilian Tax for Digital Sellers: What Changes When You Set Up a Company 4 Brazilian tax regimes for digital seller PJ: MEI, Simples, Lucro Presumido, Lucro Real. Tax-free profit distribution to partner is the core advantage. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1772588627499-baefc8ab0ce7?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHx0YXglMjBmaW5hbmNlJTIwYWNjb3VudGluZyUyMGNhbGN1bGF0b3IlMjBidXNpbmVzcyUyMGRvY3VtZW50c3xlbnwxfDB8fHwxNzc3NDA0OTMzfDA&ixlib=rb-4.1.0&q=80&w=1080 Brazilian Tax for Digital Sellers: What Changes When You Set Up a Company Brazilian Tax for Digital Sellers: What Changes When You Set Up a Company https://hosakiadvocacia.com.br/posts/governanca-corporativa-empresa-estrangeira-brasil/ https://hosakiadvocacia.com.br/og/governanca-corporativa-empresa-estrangeira-brasil.png Governança corporativa no Brasil para empresa estrangeira: board cross-border, deveres dos administradores, responsabilidade Governança no Brasil pra empresa estrangeira: deveres do administrador, responsabilidade pessoal, board cross-border, atas+RDE-IED, compliance/ESG. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1758518730037-a16581a040e8?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxjb3Jwb3JhdGUlMjBib2FyZHJvb20lMjBtZWV0aW5nJTIwZXhlY3V0aXZlcyUyMGRpcmVjdG9ycyUyMGJ1c2luZXNzJTIwc3RyYXRlZ3l8ZW58MXwwfHx8MTc3NzcwMjE1N3ww&ixlib=rb-4.1.0&q=80&w=1080 Governança corporativa no Brasil para empresa estrangeira: board cross-border, deveres dos administradores, responsabilidade Governança corporativa no Brasil para empresa estrangeira: board cross-border, deveres dos administradores, responsabilidade https://hosakiadvocacia.com.br/en/posts/corporate-governance-foreign-companies-brazil/ https://hosakiadvocacia.com.br/og/corporate-governance-foreign-companies-brazil.png Corporate Governance in Brazil for Foreign Companies: Cross-Border Board, Director Duties, Liability Brazil corporate governance for foreign companies: 5 points — director duties, personal liability, cross-border board, minutes+RDE-IED, compliance/ESG. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1758518730037-a16581a040e8?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxjb3Jwb3JhdGUlMjBib2FyZHJvb20lMjBtZWV0aW5nJTIwZXhlY3V0aXZlcyUyMGRpcmVjdG9ycyUyMGJ1c2luZXNzJTIwc3RyYXRlZ3l8ZW58MXwwfHx8MTc3NzcwMjE1N3ww&ixlib=rb-4.1.0&q=80&w=1080 Corporate Governance in Brazil for Foreign Companies: Cross-Border Board, Director Duties, Liability Corporate Governance in Brazil for Foreign Companies: Cross-Border Board, Director Duties, Liability https://hosakiadvocacia.com.br/posts/technology-transfer-agreements-brasil-empresas-estrangeiras/ https://hosakiadvocacia.com.br/og/technology-transfer-agreements-brasil-empresas-estrangeiras.png Contratos de transferência de tecnologia para o Brasil: averbação INPI, tetos de royalty, tributação Transferência de tecnologia para o Brasil: averbação no INPI, tetos de royalty, regras cambiais e tratado tributário. Modelar antes de assinar. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1591696331111-ef9586a5b17a?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHx0ZWNobm9sb2d5JTIwdHJhbnNmZXIlMjBlbmdpbmVlcmluZyUyMGRvY3VtZW50cyUyMGludGVsbGVjdHVhbCUyMHByb3BlcnR5JTIwaW5ub3ZhdGlvbnxlbnwxfDB8fHwxNzc3NzAyMTU5fDA&ixlib=rb-4.1.0&q=80&w=1080 Contratos de transferência de tecnologia para o Brasil: averbação INPI, tetos de royalty, tributação Contratos de transferência de tecnologia para o Brasil: averbação INPI, tetos de royalty, tributação https://hosakiadvocacia.com.br/en/posts/technology-transfer-agreements-brazil-foreign-companies/ https://hosakiadvocacia.com.br/og/technology-transfer-agreements-brazil-foreign-companies.png Technology Transfer Agreements to and from Brazil: INPI Registration, Royalty Caps, Tax Treatment Tech transfer to Brazil: INPI recording, royalty caps, FX rules and tax treaty. Model before signing — or remittance gets locked post-deal. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1591696331111-ef9586a5b17a?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHx0ZWNobm9sb2d5JTIwdHJhbnNmZXIlMjBlbmdpbmVlcmluZyUyMGRvY3VtZW50cyUyMGludGVsbGVjdHVhbCUyMHByb3BlcnR5JTIwaW5ub3ZhdGlvbnxlbnwxfDB8fHwxNzc3NzAyMTU5fDA&ixlib=rb-4.1.0&q=80&w=1080 Technology Transfer Agreements to and from Brazil: INPI Registration, Royalty Caps, Tax Treatment Technology Transfer Agreements to and from Brazil: INPI Registration, Royalty Caps, Tax Treatment https://hosakiadvocacia.com.br/posts/startup-estrangeira-brasil-estrutura-juridica/ https://hosakiadvocacia.com.br/og/startup-estrangeira-brasil-estrutura-juridica.png Startup estrangeira no Brasil: estrutura jurídica e propriedade intelectual Startup estrangeira no Brasil: 4 pilares — forma societária (LTDA→S.A.), Marco Legal das Startups (LC 182/2021), marca no INPI, LGPD desde o dia 1. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1758873271824-a3216c80d1ac?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxzdGFydHVwJTIwdGVhbSUyMG1lZXRpbmclMjBidXNpbmVzcyUyMHBsYW4lMjBvZmZpY2UlMjBsYXB0b3B8ZW58MXwwfHx8MTc3NzIyMzI0OHww&ixlib=rb-4.1.0&q=80&w=1080 Startup estrangeira no Brasil: estrutura jurídica e propriedade intelectual Startup estrangeira no Brasil: estrutura jurídica e propriedade intelectual https://hosakiadvocacia.com.br/en/posts/foreign-startup-brazil-legal-setup-ip/ https://hosakiadvocacia.com.br/og/foreign-startup-brazil-legal-setup-ip.png Foreign Startup in Brazil: Legal Setup and IP Protection Foreign startup in Brazil: 4 pillars — corporate form (LTDA→S.A.), Startup Law (LC 182/2021), INPI trademark, LGPD from day one. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1758873271824-a3216c80d1ac?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxzdGFydHVwJTIwdGVhbSUyMG1lZXRpbmclMjBidXNpbmVzcyUyMHBsYW4lMjBvZmZpY2UlMjBsYXB0b3B8ZW58MXwwfHx8MTc3NzIyMzI0OHww&ixlib=rb-4.1.0&q=80&w=1080 Foreign Startup in Brazil: Legal Setup and IP Protection Foreign Startup in Brazil: Legal Setup and IP Protection https://hosakiadvocacia.com.br/posts/propriedade-intelectual-empresa-estrangeira-brasil/ https://hosakiadvocacia.com.br/og/propriedade-intelectual-empresa-estrangeira-brasil.png Propriedade intelectual e tecnologia no Brasil para empresa estrangeira: marca, software, patente, know-how Empresa estrangeira no Brasil: 5 frentes de PI — marca (LPI), patente, software (Lei 9.609), autoral (LDA), know-how. Cessão exige averbação no INPI. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1633158108216-f10cd3202d8a?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxpbnRlbGxlY3R1YWwlMjBwcm9wZXJ0eSUyMHRyYWRlbWFyayUyMHBhdGVudCUyMGxhdyUyMGJvb2slMjBnYXZlbCUyMHJlZ2lzdHJhdGlvbnxlbnwxfDB8fHwxNzc3NzAyMTU4fDA&ixlib=rb-4.1.0&q=80&w=1080 Propriedade intelectual e tecnologia no Brasil para empresa estrangeira: marca, software, patente, know-how Propriedade intelectual e tecnologia no Brasil para empresa estrangeira: marca, software, patente, know-how https://hosakiadvocacia.com.br/en/posts/intellectual-property-foreign-companies-brazil/ https://hosakiadvocacia.com.br/og/intellectual-property-foreign-companies-brazil.png Intellectual Property and Technology in Brazil for Foreign Companies: Trademark, Software, Patent, Know-How Foreign IP protection in Brazil: 5 fronts — trademark (LPI), patent, software (Law 9,609), copyright (LDA), know-how. Assignment needs INPI recording. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1633158108216-f10cd3202d8a?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxpbnRlbGxlY3R1YWwlMjBwcm9wZXJ0eSUyMHRyYWRlbWFyayUyMHBhdGVudCUyMGxhdyUyMGJvb2slMjBnYXZlbCUyMHJlZ2lzdHJhdGlvbnxlbnwxfDB8fHwxNzc3NzAyMTU4fDA&ixlib=rb-4.1.0&q=80&w=1080 Intellectual Property and Technology in Brazil for Foreign Companies: Trademark, Software, Patent, Know-How Intellectual Property and Technology in Brazil for Foreign Companies: Trademark, Software, Patent, Know-How https://hosakiadvocacia.com.br/posts/protocolo-madri-marca-multiplos-paises/ https://hosakiadvocacia.com.br/og/protocolo-madri-marca-multiplos-paises.png Protocolo de Madri: marca em múltiplos países pelo INPI Brasil aderiu ao Protocolo de Madri em 02/10/2019. Marca em múltiplos países via OMPI — exige marca-base e dependência central de 5 anos. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1563126072-6457fc59c1cb?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxnbG9iYWwlMjBidXNpbmVzcyUyMGludGVybmF0aW9uYWwlMjBicmFuZCUyMHRyYWRlbWFya3xlbnwxfDB8fHwxNzc3MjQyODMxfDA&ixlib=rb-4.1.0&q=80&w=1080 Protocolo de Madri: marca em múltiplos países pelo INPI Protocolo de Madri: marca em múltiplos países pelo INPI https://hosakiadvocacia.com.br/en/posts/madrid-protocol-brazil-multi-country-trademark/ https://hosakiadvocacia.com.br/og/madrid-protocol-brazil-multi-country-trademark.png Madrid Protocol in Brazil: Multi-Country Trademark Filing Brazil joined the Madrid Protocol on Oct 2, 2019. File trademarks in multiple countries via WIPO — requires a base mark and 5-year central dependency. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1563126072-6457fc59c1cb?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxnbG9iYWwlMjBidXNpbmVzcyUyMGludGVybmF0aW9uYWwlMjBicmFuZCUyMHRyYWRlbWFya3xlbnwxfDB8fHwxNzc3MjQyODMxfDA&ixlib=rb-4.1.0&q=80&w=1080 Madrid Protocol in Brazil: Multi-Country Trademark Filing Madrid Protocol in Brazil: Multi-Country Trademark Filing https://hosakiadvocacia.com.br/posts/venture-capital-corporate-venture-investidor-estrangeiro-brasil/ https://hosakiadvocacia.com.br/og/venture-capital-corporate-venture-investidor-estrangeiro-brasil.png Venture capital e corporate venture no Brasil para investidor estrangeiro: term sheet, SAFE, mútuo conversível Investidor estrangeiro em startup brasileira: 4 caminhos — ações/quotas, SAFE adaptado, mútuo conversível, investidor LC 182/2021. Aciona RDE-IED no BACEN. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1576085898323-218337e3e43c?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHx2ZW50dXJlJTIwY2FwaXRhbCUyMHBpdGNoJTIwbWVldGluZyUyMGludmVzdG9ycyUyMHN0YXJ0dXAlMjBmb3VuZGVycyUyMHByZXNlbnRhdGlvbnxlbnwxfDB8fHwxNzc3NzAyMTU5fDA&ixlib=rb-4.1.0&q=80&w=1080 Venture capital e corporate venture no Brasil para investidor estrangeiro: term sheet, SAFE, mútuo conversível Venture capital e corporate venture no Brasil para investidor estrangeiro: term sheet, SAFE, mútuo conversível https://hosakiadvocacia.com.br/en/posts/venture-capital-corporate-venture-foreign-investors-brazil/ https://hosakiadvocacia.com.br/og/venture-capital-corporate-venture-foreign-investors-brazil.png Venture Capital and Corporate Venture in Brazil for Foreign Investors: Term Sheet, SAFE, Convertible Notes Foreign investor in Brazilian startup: 4 paths — shares/quotas, Brazil SAFE, convertible loan, recognized investor (LC 182/2021). Triggers RDE-IED. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1576085898323-218337e3e43c?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHx2ZW50dXJlJTIwY2FwaXRhbCUyMHBpdGNoJTIwbWVldGluZyUyMGludmVzdG9ycyUyMHN0YXJ0dXAlMjBmb3VuZGVycyUyMHByZXNlbnRhdGlvbnxlbnwxfDB8fHwxNzc3NzAyMTU5fDA&ixlib=rb-4.1.0&q=80&w=1080 Venture Capital and Corporate Venture in Brazil for Foreign Investors: Term Sheet, SAFE, Convertible Notes Venture Capital and Corporate Venture in Brazil for Foreign Investors: Term Sheet, SAFE, Convertible Notes https://hosakiadvocacia.com.br/posts/registro-marca-inpi-founder-estrangeiro/ https://hosakiadvocacia.com.br/og/registro-marca-inpi-founder-estrangeiro.png Registro de marca no INPI: guia para estrangeiro Founder estrangeiro registra marca no Brasil pelo INPI (LPI 9.279/1996). Princípio atributivo: registro, não uso. Procurador residente exigido. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1763705857736-2b4f16a33758?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxicmFuZCUyMGlkZW50aXR5JTIwbG9nbyUyMGRlc2lnbiUyMGJ1c2luZXNzJTIwc3RhcnR1cHxlbnwxfDB8fHwxNzc3MjQyODMxfDA&ixlib=rb-4.1.0&q=80&w=1080 Registro de marca no INPI: guia para estrangeiro Registro de marca no INPI: guia para estrangeiro https://hosakiadvocacia.com.br/en/posts/trademark-registration-brazil-inpi-foreign-founder/ https://hosakiadvocacia.com.br/og/trademark-registration-brazil-inpi-foreign-founder.png Trademark Registration in Brazil via INPI: Founder Guide Foreign founder files trademark in Brazil via INPI (LPI 9,279/1996). Principle: rights from filing, not use. Brazilian resident agent required. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1763705857736-2b4f16a33758?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxicmFuZCUyMGlkZW50aXR5JTIwbG9nbyUyMGRlc2lnbiUyMGJ1c2luZXNzJTIwc3RhcnR1cHxlbnwxfDB8fHwxNzc3MjQyODMxfDA&ixlib=rb-4.1.0&q=80&w=1080 Trademark Registration in Brazil via INPI: Founder Guide Trademark Registration in Brazil via INPI: Founder Guide https://hosakiadvocacia.com.br/posts/contratos-empresariais-empresa-estrangeira-brasil-clausulas-criticas/ https://hosakiadvocacia.com.br/og/contratos-empresariais-empresa-estrangeira-brasil-clausulas-criticas.png Contratos empresariais para empresa estrangeira no Brasil: 7 cláusulas críticas em deal cross-border Contrato cross-border vive ou morre em 7 cláusulas: lei aplicável, foro/arbitragem, idioma, moeda, tributação, PI e rescisão. Localização ≠ tradução. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1549923746-c502d488b3ea?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxidXNpbmVzcyUyMGNvbnRyYWN0JTIwc2lnbmluZyUyMHBlbiUyMGRvY3VtZW50cyUyMGhhbmRzaGFrZSUyMGludGVybmF0aW9uYWx8ZW58MXwwfHx8MTc3NzcwMjE1NXww&ixlib=rb-4.1.0&q=80&w=1080 Contratos empresariais para empresa estrangeira no Brasil: 7 cláusulas críticas em deal cross-border Contratos empresariais para empresa estrangeira no Brasil: 7 cláusulas críticas em deal cross-border https://hosakiadvocacia.com.br/en/posts/business-contracts-foreign-companies-brazil-critical-clauses/ https://hosakiadvocacia.com.br/og/business-contracts-foreign-companies-brazil-critical-clauses.png Business Contracts for Foreign Companies in Brazil: 7 Critical Clauses in Cross-Border Deals Cross-border contract lives or dies on 7 clauses: governing law, forum/arbitration, language, currency, tax, IP, termination. Localization ≠ translation. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1549923746-c502d488b3ea?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxidXNpbmVzcyUyMGNvbnRyYWN0JTIwc2lnbmluZyUyMHBlbiUyMGRvY3VtZW50cyUyMGhhbmRzaGFrZSUyMGludGVybmF0aW9uYWx8ZW58MXwwfHx8MTc3NzcwMjE1NXww&ixlib=rb-4.1.0&q=80&w=1080 Business Contracts for Foreign Companies in Brazil: 7 Critical Clauses in Cross-Border Deals Business Contracts for Foreign Companies in Brazil: 7 Critical Clauses in Cross-Border Deals https://hosakiadvocacia.com.br/posts/contrato-fornecedor-ia-analise-brasil/ https://hosakiadvocacia.com.br/og/contrato-fornecedor-ia-analise-brasil.png Contrato com fornecedor de IA: o que analisar Titularidade de outputs, uso para treinamento, confidencialidade, indenização e LGPD. Os pontos críticos antes de integrar um fornecedor de IA generativa. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1454165804606-c3d57bc86b40?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxzb2Z0d2FyZSUyMGNvbnRyYWN0JTIwcmV2aWV3JTIwZG9jdW1lbnRzJTIwbWVldGluZyUyMGxhcHRvcHxlbnwxfDB8fHwxNzc3MjIzMjQ0fDA&ixlib=rb-4.1.0&q=80&w=1080 Contrato com fornecedor de IA: o que analisar Contrato com fornecedor de IA: o que analisar https://hosakiadvocacia.com.br/en/posts/ai-provider-contract-review-brazil/ https://hosakiadvocacia.com.br/og/ai-provider-contract-review-brazil.png AI Provider Contracts: What to Review Before Signing Output ownership, training use, confidentiality, indemnification, and LGPD. The critical points before integrating a generative AI provider. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1454165804606-c3d57bc86b40?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxzb2Z0d2FyZSUyMGNvbnRyYWN0JTIwcmV2aWV3JTIwZG9jdW1lbnRzJTIwbWVldGluZyUyMGxhcHRvcHxlbnwxfDB8fHwxNzc3MjIzMjQ0fDA&ixlib=rb-4.1.0&q=80&w=1080 AI Provider Contracts: What to Review Before Signing AI Provider Contracts: What to Review Before Signing https://hosakiadvocacia.com.br/posts/startup-fundador-estrangeiro-no-brasil/ https://hosakiadvocacia.com.br/og/startup-fundador-estrangeiro-no-brasil.png Startup com fundador estrangeiro no Brasil: cap table, vesting, ESOP e cessão de IP Fundador estrangeiro de startup no Brasil: 5 frentes — LTDA/S.A., Marco Legal das Startups (LC 182/2021), cap table com vesting, ESOP, cessão de IP. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1559523182-a284c3fb7cff?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxzdGFydHVwJTIwZm91bmRlcnMlMjB3b3JraW5nJTIwbGFwdG9wcyUyMG9mZmljZSUyMGNvbGxhYm9yYXRpb24lMjB0ZWFtfGVufDF8MHx8fDE3Nzc3MDIxNTh8MA&ixlib=rb-4.1.0&q=80&w=1080 Startup com fundador estrangeiro no Brasil: cap table, vesting, ESOP e cessão de IP Startup com fundador estrangeiro no Brasil: cap table, vesting, ESOP e cessão de IP https://hosakiadvocacia.com.br/en/posts/foreign-founder-startup-in-brazil/ https://hosakiadvocacia.com.br/og/foreign-founder-startup-in-brazil.png Foreign-Founder Startups in Brazil: Cap Table, Vesting, ESOP, and IP Assignment Foreign founder of Brazilian startup: 5 fronts — vehicle (LTDA/S.A.), Startup Law (LC 182/2021), cap table with vesting, ESOP, founder IP assignment. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1559523182-a284c3fb7cff?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxzdGFydHVwJTIwZm91bmRlcnMlMjB3b3JraW5nJTIwbGFwdG9wcyUyMG9mZmljZSUyMGNvbGxhYm9yYXRpb24lMjB0ZWFtfGVufDF8MHx8fDE3Nzc3MDIxNTh8MA&ixlib=rb-4.1.0&q=80&w=1080 Foreign-Founder Startups in Brazil: Cap Table, Vesting, ESOP, and IP Assignment Foreign-Founder Startups in Brazil: Cap Table, Vesting, ESOP, and IP Assignment https://hosakiadvocacia.com.br/posts/marco-civil-internet-guia-negocio-digital/ https://hosakiadvocacia.com.br/og/marco-civil-internet-guia-negocio-digital.png Marco Civil da Internet: o guia para o negócio digital Marco Civil (Lei 12.965/2014) aplica a quem presta serviços online no Brasil, inclusive estrangeiros. Art. 19: imunidade condicional por terceiros. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1663932210347-164a05ed0ccd?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxpbnRlcm5ldCUyMG5ldHdvcmslMjBzZXJ2ZXIlMjBkYXRhJTIwY2VudGVyJTIwY2FibGVzJTIwdGVjaG5vbG9neXxlbnwxfDB8fHwxNzc3MjIzMjQ1fDA&ixlib=rb-4.1.0&q=80&w=1080 Marco Civil da Internet: o guia para o negócio digital Marco Civil da Internet: o guia para o negócio digital https://hosakiadvocacia.com.br/en/posts/marco-civil-internet-business-guide-brazil/ https://hosakiadvocacia.com.br/og/marco-civil-internet-business-guide-brazil.png Brazil's Marco Civil da Internet: A Business Guide Marco Civil (Law 12,965/2014) applies to anyone providing online services in Brazil, foreign included. Art. 19: conditional immunity for 3rd-party content. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1663932210347-164a05ed0ccd?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxpbnRlcm5ldCUyMG5ldHdvcmslMjBzZXJ2ZXIlMjBkYXRhJTIwY2VudGVyJTIwY2FibGVzJTIwdGVjaG5vbG9neXxlbnwxfDB8fHwxNzc3MjIzMjQ1fDA&ixlib=rb-4.1.0&q=80&w=1080 Brazil's Marco Civil da Internet: A Business Guide Brazil's Marco Civil da Internet: A Business Guide https://hosakiadvocacia.com.br/posts/investimentos-internacionais-no-brasil-rde-ied/ https://hosakiadvocacia.com.br/og/investimentos-internacionais-no-brasil-rde-ied.png Investimentos internacionais no Brasil: RDE-IED, registro de capital estrangeiro, repatriação Sem RDE-IED no Banco Central, capital estrangeiro não repatria lucro, dividendo ou capital. Cada movimento exige atualização — erros bloqueiam remessas. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1666868331003-25881c615443?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxjZW50cmFsJTIwYmFuayUyMGJyYXppbCUyMGN1cnJlbmN5JTIwZXhjaGFuZ2UlMjBmaW5hbmNpYWwlMjBncmFwaHMlMjByZWFpc3xlbnwxfDB8fHwxNzc3NzAyMTU3fDA&ixlib=rb-4.1.0&q=80&w=1080 Investimentos internacionais no Brasil: RDE-IED, registro de capital estrangeiro, repatriação Investimentos internacionais no Brasil: RDE-IED, registro de capital estrangeiro, repatriação https://hosakiadvocacia.com.br/en/posts/cross-border-investments-into-brazil-rde-ied/ https://hosakiadvocacia.com.br/og/cross-border-investments-into-brazil-rde-ied.png Cross-Border Investments Into Brazil: RDE-IED, Foreign Capital Registration, Repatriation Without RDE-IED at Central Bank, foreign capital can't repatriate profits, dividends or capital. Each move needs an update — errors block remittances. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1666868331003-25881c615443?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxjZW50cmFsJTIwYmFuayUyMGJyYXppbCUyMGN1cnJlbmN5JTIwZXhjaGFuZ2UlMjBmaW5hbmNpYWwlMjBncmFwaHMlMjByZWFpc3xlbnwxfDB8fHwxNzc3NzAyMTU3fDA&ixlib=rb-4.1.0&q=80&w=1080 Cross-Border Investments Into Brazil: RDE-IED, Foreign Capital Registration, Repatriation Cross-Border Investments Into Brazil: RDE-IED, Foreign Capital Registration, Repatriation https://hosakiadvocacia.com.br/posts/autoria-conteudo-gerado-ia-brasil/ https://hosakiadvocacia.com.br/og/autoria-conteudo-gerado-ia-brasil.png Conteúdo gerado por IA: quem é dono no Brasil? Conteúdo gerado só por IA pode não ter proteção autoral no Brasil (LDA Lei 9.610/1998). Com contribuição humana relevante, proteção pode surgir. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1674027444485-cec3da58eef4?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxhcnRpZmljaWFsJTIwaW50ZWxsaWdlbmNlJTIwbmV1cmFsJTIwbmV0d29yayUyMHRlY2hub2xvZ3klMjBjb2RlfGVufDF8MHx8fDE3NzcyMjMyNDN8MA&ixlib=rb-4.1.0&q=80&w=1080 Conteúdo gerado por IA: quem é dono no Brasil? Conteúdo gerado por IA: quem é dono no Brasil? https://hosakiadvocacia.com.br/en/posts/ai-generated-content-ownership-brazil/ https://hosakiadvocacia.com.br/og/ai-generated-content-ownership-brazil.png Who Owns AI-Generated Content in Brazil? AI-only generated content may not be protected by copyright in Brazil (Copyright Act, Law 9,610/1998). With meaningful human input, protection may arise. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1674027444485-cec3da58eef4?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxhcnRpZmljaWFsJTIwaW50ZWxsaWdlbmNlJTIwbmV1cmFsJTIwbmV0d29yayUyMHRlY2hub2xvZ3klMjBjb2RlfGVufDF8MHx8fDE3NzcyMjMyNDN8MA&ixlib=rb-4.1.0&q=80&w=1080 Who Owns AI-Generated Content in Brazil? Who Owns AI-Generated Content in Brazil? https://hosakiadvocacia.com.br/posts/lgpd-infoprodutor-checklist-brasil/ https://hosakiadvocacia.com.br/og/lgpd-infoprodutor-checklist-brasil.png LGPD para infoprodutor: o checklist do dia zero LGPD aplica a infoprodutor que trata dados no Brasil. PME: regime simplificado, não isenção. Mapear, base legal, política, DPO, prazo (ANPD 15/2024). https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1768839720936-87ce3adf2d08?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxkYXRhJTIwcHJpdmFjeSUyMGxvY2slMjBrZXlib2FyZCUyMHNlY3VyaXR5JTIwcGFkbG9ja3xlbnwxfDB8fHwxNzc3MjIzMjQ1fDA&ixlib=rb-4.1.0&q=80&w=1080 LGPD para infoprodutor: o checklist do dia zero LGPD para infoprodutor: o checklist do dia zero https://hosakiadvocacia.com.br/en/posts/lgpd-digital-seller-checklist-brazil/ https://hosakiadvocacia.com.br/og/lgpd-digital-seller-checklist-brazil.png LGPD for Digital Sellers in Brazil: Day-Zero Checklist LGPD applies to digital sellers handling data in Brazil. Small businesses: simplified regime, not exemption. Map, legal basis, policy, DPO, ANPD 15/2024. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1768839720936-87ce3adf2d08?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxkYXRhJTIwcHJpdmFjeSUyMGxvY2slMjBrZXlib2FyZCUyMHNlY3VyaXR5JTIwcGFkbG9ja3xlbnwxfDB8fHwxNzc3MjIzMjQ1fDA&ixlib=rb-4.1.0&q=80&w=1080 LGPD for Digital Sellers in Brazil: Day-Zero Checklist LGPD for Digital Sellers in Brazil: Day-Zero Checklist https://hosakiadvocacia.com.br/posts/internacionalizacao-para-o-brasil-empresa-estrangeira-mercado/ https://hosakiadvocacia.com.br/og/internacionalizacao-para-o-brasil-empresa-estrangeira-mercado.png Internacionalização para o Brasil: como uma empresa estrangeira entra no mercado brasileiro Empresa estrangeira no Brasil: 6 modos — venda direta, distribuição, licenciamento, subsidiária (LTDA/S.A.), joint venture ou aquisição. Modelar antes. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1615001739393-66358b067c62?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxzaGlwcGluZyUyMGNvbnRhaW5lcnMlMjBwb3J0JTIwbG9naXN0aWNzJTIwZ2xvYmFsJTIwdHJhZGUlMjBicmF6aWx8ZW58MXwwfHx8MTc3NzcwMjE1N3ww&ixlib=rb-4.1.0&q=80&w=1080 Internacionalização para o Brasil: como uma empresa estrangeira entra no mercado brasileiro Internacionalização para o Brasil: como uma empresa estrangeira entra no mercado brasileiro https://hosakiadvocacia.com.br/en/posts/market-entry-into-brazil-foreign-companies/ https://hosakiadvocacia.com.br/og/market-entry-into-brazil-foreign-companies.png Market Entry Into Brazil: How Foreign Companies Enter the Brazilian Market Foreign company entering Brazil: 6 modes — direct sales, distribution, licensing, subsidiary, joint venture, acquisition. Model before execution. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1615001739393-66358b067c62?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxzaGlwcGluZyUyMGNvbnRhaW5lcnMlMjBwb3J0JTIwbG9naXN0aWNzJTIwZ2xvYmFsJTIwdHJhZGUlMjBicmF6aWx8ZW58MXwwfHx8MTc3NzcwMjE1N3ww&ixlib=rb-4.1.0&q=80&w=1080 Market Entry Into Brazil: How Foreign Companies Enter the Brazilian Market Market Entry Into Brazil: How Foreign Companies Enter the Brazilian Market https://hosakiadvocacia.com.br/posts/cessao-direitos-imagem-creator-brasil/ https://hosakiadvocacia.com.br/og/cessao-direitos-imagem-creator-brasil.png Cessão de imagem do creator: como fazer certo Cessão de imagem do creator com cláusula vitalícia é nula no Brasil (CC arts. 11 e 20). Termo válido exige prazo, finalidade, território — entre outros. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1585597621872-602edb202920?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxtb2RlbCUyMHJlbGVhc2UlMjBmb3JtJTIwY29udHJhY3QlMjBzaWduaW5nJTIwcGhvdG9ncmFwaHklMjBjb25zZW50fGVufDF8MHx8fDE3NzcyMjI4MDJ8MA&ixlib=rb-4.1.0&q=80&w=1080 Cessão de imagem do creator: como fazer certo Cessão de imagem do creator: como fazer certo https://hosakiadvocacia.com.br/en/posts/image-rights-assignment-creator-brazil/ https://hosakiadvocacia.com.br/og/image-rights-assignment-creator-brazil.png Image Rights Assignment for Creators in Brazil Perpetual image-rights clauses are null in Brazil (CC Arts. 11 and 20). Valid assignment requires term, purpose, territory — among others. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1585597621872-602edb202920?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxtb2RlbCUyMHJlbGVhc2UlMjBmb3JtJTIwY29udHJhY3QlMjBzaWduaW5nJTIwcGhvdG9ncmFwaHklMjBjb25zZW50fGVufDF8MHx8fDE3NzcyMjI4MDJ8MA&ixlib=rb-4.1.0&q=80&w=1080 Image Rights Assignment for Creators in Brazil Image Rights Assignment for Creators in Brazil https://hosakiadvocacia.com.br/posts/estruturacao-juridica-empresa-estrangeira-brasil/ https://hosakiadvocacia.com.br/og/estruturacao-juridica-empresa-estrangeira-brasil.png Estruturação jurídica para empresa estrangeira no Brasil: Limitada, S.A., filial, joint venture Empresa estrangeira no Brasil: 4 veículos — LTDA (mais barata), S.A. (Lei 6.404/76, pra captação), filial (autorização presidencial) ou joint venture. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1669236391714-e25346601264?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxtb2Rlcm4lMjBvZmZpY2UlMjBidWlsZGluZyUyMGNvcnBvcmF0ZSUyMGFyY2hpdGVjdHVyZSUyMHNhbyUyMHBhdWxvJTIwZ2xhc3MlMjBmYWNhZGV8ZW58MXwwfHx8MTc3NzcwMjE1Nnww&ixlib=rb-4.1.0&q=80&w=1080 Estruturação jurídica para empresa estrangeira no Brasil: Limitada, S.A., filial, joint venture Estruturação jurídica para empresa estrangeira no Brasil: Limitada, S.A., filial, joint venture https://hosakiadvocacia.com.br/en/posts/legal-structuring-foreign-companies-brazil/ https://hosakiadvocacia.com.br/og/legal-structuring-foreign-companies-brazil.png Legal Structuring for Foreign Companies in Brazil: LTDA, S.A., Branch, Joint Venture Foreign company in Brazil: 4 vehicles — LTDA (simpler, cheaper), S.A. (Law 6,404/76, for share fundraising), branch (presidential approval), joint venture. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1669236391714-e25346601264?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxtb2Rlcm4lMjBvZmZpY2UlMjBidWlsZGluZyUyMGNvcnBvcmF0ZSUyMGFyY2hpdGVjdHVyZSUyMHNhbyUyMHBhdWxvJTIwZ2xhc3MlMjBmYWNhZGV8ZW58MXwwfHx8MTc3NzcwMjE1Nnww&ixlib=rb-4.1.0&q=80&w=1080 Legal Structuring for Foreign Companies in Brazil: LTDA, S.A., Branch, Joint Venture Legal Structuring for Foreign Companies in Brazil: LTDA, S.A., Branch, Joint Venture https://hosakiadvocacia.com.br/posts/responsabilidade-plataforma-creator-marco-civil/ https://hosakiadvocacia.com.br/og/responsabilidade-plataforma-creator-marco-civil.png Plataforma derrubou seu conteúdo? O que diz o Marco Civil Marco Civil art. 19: plataforma responde por terceiros só se descumpre ordem judicial. Remoção arbitrária = quebra + CDC. Imagem íntima: art. 21. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1727343501640-0537740f515d?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxzbWFydHBob25lJTIwc29jaWFsJTIwbWVkaWElMjBhcHBzJTIwc2NyZWVuJTIwcGxhdGZvcm1zJTIwaWNvbnN8ZW58MXwwfHx8MTc3NzIyMzI0N3ww&ixlib=rb-4.1.0&q=80&w=1080 Plataforma derrubou seu conteúdo? O que diz o Marco Civil Plataforma derrubou seu conteúdo? O que diz o Marco Civil https://hosakiadvocacia.com.br/en/posts/platform-liability-creator-marco-civil-brazil/ https://hosakiadvocacia.com.br/og/platform-liability-creator-marco-civil-brazil.png Platform Removed Your Content? Marco Civil Explained Marco Civil Art. 19: platforms liable for 3rd-party content only if ignoring court order. Arbitrary removal = breach + CDC. Intimate imagery: Art. 21. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1727343501640-0537740f515d?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxzbWFydHBob25lJTIwc29jaWFsJTIwbWVkaWElMjBhcHBzJTIwc2NyZWVuJTIwcGxhdGZvcm1zJTIwaWNvbnN8ZW58MXwwfHx8MTc3NzIyMzI0N3ww&ixlib=rb-4.1.0&q=80&w=1080 Platform Removed Your Content? Marco Civil Explained Platform Removed Your Content? Marco Civil Explained https://hosakiadvocacia.com.br/posts/cessao-direitos-autorais-o-que-significa-assinar-brasil/ https://hosakiadvocacia.com.br/og/cessao-direitos-autorais-o-que-significa-assinar-brasil.png Cessão de direitos autorais: o que significa assinar Cessão de direitos autorais no Brasil (LDA art. 49): forma escrita e escopo (prazo, território, modalidade). Morais (art. 24) são inalienáveis. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1589330694653-ded6df03f754?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxjb250cmFjdCUyMHNpZ25hdHVyZSUyMGNvcHlyaWdodCUyMGFzc2lnbm1lbnQlMjBsZWdhbCUyMGRvY3VtZW50c3xlbnwxfDB8fHwxNzc3NjYxODk5fDA&ixlib=rb-4.1.0&q=80&w=1080 Cessão de direitos autorais: o que significa assinar Cessão de direitos autorais: o que significa assinar https://hosakiadvocacia.com.br/en/posts/copyright-assignment-what-it-means-sign-brazil/ https://hosakiadvocacia.com.br/og/copyright-assignment-what-it-means-sign-brazil.png Copyright assignment: what it means to sign Copyright assignment in Brazil (LDA art. 49) needs written form and scope (term, territory, modality). Moral rights (art. 24) cannot be assigned. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1589330694653-ded6df03f754?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxjb250cmFjdCUyMHNpZ25hdHVyZSUyMGNvcHlyaWdodCUyMGFzc2lnbm1lbnQlMjBsZWdhbCUyMGRvY3VtZW50c3xlbnwxfDB8fHwxNzc3NjYxODk5fDA&ixlib=rb-4.1.0&q=80&w=1080 Copyright assignment: what it means to sign Copyright assignment: what it means to sign https://hosakiadvocacia.com.br/posts/chatgpt-gerou-meu-logo-protecao-autoral-brasil/ https://hosakiadvocacia.com.br/og/chatgpt-gerou-meu-logo-protecao-autoral-brasil.png ChatGPT gerou meu logo: tenho proteção autoral no Brasil? Direito autoral sobre logo gerado por IA é terreno aberto no Brasil. Marca pode ser registrada no INPI — titular é quem registra, não a IA. Três camadas. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1761223976379-04c361d3068a?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxhaSUyMGdlbmVyYXRlZCUyMGxvZ28lMjBkZXNpZ24lMjBhcnRpZmljaWFsJTIwaW50ZWxsaWdlbmNlJTIwY3JlYXRpdml0eXxlbnwxfDB8fHwxNzc3NjYxODk5fDA&ixlib=rb-4.1.0&q=80&w=1080 ChatGPT gerou meu logo: tenho proteção autoral no Brasil? ChatGPT gerou meu logo: tenho proteção autoral no Brasil? https://hosakiadvocacia.com.br/en/posts/chatgpt-generated-my-logo-copyright-protection-brazil/ https://hosakiadvocacia.com.br/og/chatgpt-generated-my-logo-copyright-protection-brazil.png ChatGPT generated my logo: do I have copyright protection in Brazil? Copyright on AI-generated logos is open ground in Brazil. The mark can be registered at INPI — title goes to whoever files, not the AI. Three layers. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1761223976379-04c361d3068a?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxhaSUyMGdlbmVyYXRlZCUyMGxvZ28lMjBkZXNpZ24lMjBhcnRpZmljaWFsJTIwaW50ZWxsaWdlbmNlJTIwY3JlYXRpdml0eXxlbnwxfDB8fHwxNzc3NjYxODk5fDA&ixlib=rb-4.1.0&q=80&w=1080 ChatGPT generated my logo: do I have copyright protection in Brazil? ChatGPT generated my logo: do I have copyright protection in Brazil? https://hosakiadvocacia.com.br/posts/concorrencia-desleal-o-que-configura-brasil/ https://hosakiadvocacia.com.br/og/concorrencia-desleal-o-que-configura-brasil.png Concorrência desleal no Brasil: o que configura na prática Concorrência desleal no Brasil: LPI art. 195 tipifica condutas. Critério-chave: desvio desonesto de clientela, não competição agressiva. Cível + criminal. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1579532536935-619928decd08?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxidXNpbmVzcyUyMGNvbXBldGl0aW9uJTIwY29weWluZyUyMHByb2R1Y3RzJTIwbWFya2V0cGxhY2V8ZW58MXwwfHx8MTc3NzY2MTkwMHww&ixlib=rb-4.1.0&q=80&w=1080 Concorrência desleal no Brasil: o que configura na prática Concorrência desleal no Brasil: o que configura na prática https://hosakiadvocacia.com.br/en/posts/unfair-competition-brazil-what-qualifies/ https://hosakiadvocacia.com.br/og/unfair-competition-brazil-what-qualifies.png Unfair competition in Brazil: what qualifies in practice Unfair competition in Brazil: LPI Art. 195 lists conducts. Key test: dishonest customer diversion, not aggressive competition. Civil + criminal paths. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1579532536935-619928decd08?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxidXNpbmVzcyUyMGNvbXBldGl0aW9uJTIwY29weWluZyUyMHByb2R1Y3RzJTIwbWFya2V0cGxhY2V8ZW58MXwwfHx8MTc3NzY2MTkwMHww&ixlib=rb-4.1.0&q=80&w=1080 Unfair competition in Brazil: what qualifies in practice Unfair competition in Brazil: what qualifies in practice https://hosakiadvocacia.com.br/posts/contrato-freelancer-direitos-trabalho-entregue-brasil/ https://hosakiadvocacia.com.br/og/contrato-freelancer-direitos-trabalho-entregue-brasil.png Contrato com freelancer: quem é dono do trabalho entregue Pagamento ao freelancer não transfere direitos: autoria fica com o criador (LDA art. 11). Cessão exige cláusula expressa e escrita (LDA art. 49). https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1594394489799-88bf340a182d?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxmcmVlbGFuY2VyJTIwY29udHJhY3QlMjBsYXB0b3AlMjBjcmVhdGl2ZSUyMHdvcmslMjBhZ3JlZW1lbnR8ZW58MXwwfHx8MTc3NzY2MTkwMHww&ixlib=rb-4.1.0&q=80&w=1080 Contrato com freelancer: quem é dono do trabalho entregue Contrato com freelancer: quem é dono do trabalho entregue https://hosakiadvocacia.com.br/en/posts/freelancer-contract-rights-deliverables-brazil/ https://hosakiadvocacia.com.br/og/freelancer-contract-rights-deliverables-brazil.png Freelancer contract: who owns the deliverables Paying a freelancer doesn't transfer rights in Brazil — authorship stays with creator (LDA art. 11). Assignment needs express written clause (art. 49). https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1594394489799-88bf340a182d?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxmcmVlbGFuY2VyJTIwY29udHJhY3QlMjBsYXB0b3AlMjBjcmVhdGl2ZSUyMHdvcmslMjBhZ3JlZW1lbnR8ZW58MXwwfHx8MTc3NzY2MTkwMHww&ixlib=rb-4.1.0&q=80&w=1080 Freelancer contract: who owns the deliverables Freelancer contract: who owns the deliverables https://hosakiadvocacia.com.br/posts/deepfake-imagem-creator-brasil-o-que-fazer/ https://hosakiadvocacia.com.br/og/deepfake-imagem-creator-brasil-o-que-fazer.png Deepfake usando minha imagem: o que fazer no Brasil Deepfake da sua imagem viola personalidade (CF art. 5 X), LDA art. 89, LGPD art. 11 e pode ser crime. 3 ações: documentar, takedown, preservar provas. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1677442135730-64f105e0ea05?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxkZWVwZmFrZSUyMGFydGlmaWNpYWwlMjBpbnRlbGxpZ2VuY2UlMjBmYWNlJTIwbWFuaXB1bGF0aW9ufGVufDF8MHx8fDE3Nzc2NjE5MDF8MA&ixlib=rb-4.1.0&q=80&w=1080 Deepfake usando minha imagem: o que fazer no Brasil Deepfake usando minha imagem: o que fazer no Brasil https://hosakiadvocacia.com.br/en/posts/deepfake-image-creator-brazil-what-to-do/ https://hosakiadvocacia.com.br/og/deepfake-image-creator-brazil-what-to-do.png Deepfake using my image: legal options in Brazil Deepfake violates personality (CF art. 5 X), LDA art. 89, LGPD art. 11; may be a crime. Act in 24h: document, takedown, preserve evidence. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1677442135730-64f105e0ea05?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxkZWVwZmFrZSUyMGFydGlmaWNpYWwlMjBpbnRlbGxpZ2VuY2UlMjBmYWNlJTIwbWFuaXB1bGF0aW9ufGVufDF8MHx8fDE3Nzc2NjE5MDF8MA&ixlib=rb-4.1.0&q=80&w=1080 Deepfake using my image: legal options in Brazil Deepfake using my image: legal options in Brazil https://hosakiadvocacia.com.br/posts/dmca-como-usar-no-brasil/ https://hosakiadvocacia.com.br/og/dmca-como-usar-no-brasil.png DMCA: como usar sendo brasileiro DMCA não é lei brasileira, mas plataformas dos EUA processam takedown de qualquer titular global. No Brasil: Marco Civil art. 19 + LDA. Vias paralelas. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1593444285553-28163240e3f1?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxjb3B5cmlnaHQlMjB0YWtlZG93biUyMG5vdGljZSUyMGRpZ2l0YWwlMjBjb250ZW50JTIwcmVtb3ZhbHxlbnwxfDB8fHwxNzc3NjYxOTAxfDA&ixlib=rb-4.1.0&q=80&w=1080 DMCA: como usar sendo brasileiro DMCA: como usar sendo brasileiro https://hosakiadvocacia.com.br/en/posts/dmca-how-to-use-from-brazil/ https://hosakiadvocacia.com.br/og/dmca-how-to-use-from-brazil.png DMCA: how to use from Brazil DMCA isn't Brazilian law, but US platforms process takedowns from rights holders worldwide. In Brazil: Marco Civil Art. 19 + LDA. Parallel paths. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1593444285553-28163240e3f1?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxjb3B5cmlnaHQlMjB0YWtlZG93biUyMG5vdGljZSUyMGRpZ2l0YWwlMjBjb250ZW50JTIwcmVtb3ZhbHxlbnwxfDB8fHwxNzc3NjYxOTAxfDA&ixlib=rb-4.1.0&q=80&w=1080 DMCA: how to use from Brazil DMCA: how to use from Brazil https://hosakiadvocacia.com.br/posts/doing-business-no-brasil-guia-empresa-estrangeira/ https://hosakiadvocacia.com.br/og/doing-business-no-brasil-guia-empresa-estrangeira.png Doing Business no Brasil: guia jurídico para empresa estrangeira Empresa estrangeira no Brasil: 6 etapas — estrutura, RDE-IED no BACEN, CNPJ, INPI, LGPD desde o dia 1, contratos cross-border com arbitragem. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1767103146721-d9940f6fc810?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxzYW8lMjBwYXVsbyUyMHNreWxpbmUlMjBidXNpbmVzcyUyMGRpc3RyaWN0JTIwYXZlbmlkYSUyMHBhdWxpc3RhJTIwYnVpbGRpbmdzJTIwZHVza3xlbnwxfDB8fHwxNzc3NzAyMTU2fDA&ixlib=rb-4.1.0&q=80&w=1080 Doing Business no Brasil: guia jurídico para empresa estrangeira Doing Business no Brasil: guia jurídico para empresa estrangeira https://hosakiadvocacia.com.br/en/posts/doing-business-in-brazil-legal-guide-foreign-companies/ https://hosakiadvocacia.com.br/og/doing-business-in-brazil-legal-guide-foreign-companies.png Doing Business in Brazil: A Legal Guide for Foreign Companies Foreign company in Brazil: 6 steps — structure, RDE-IED at BACEN, CNPJ, INPI protection, LGPD from day one, cross-border contracts with arbitration. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1767103146721-d9940f6fc810?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxzYW8lMjBwYXVsbyUyMHNreWxpbmUlMjBidXNpbmVzcyUyMGRpc3RyaWN0JTIwYXZlbmlkYSUyMHBhdWxpc3RhJTIwYnVpbGRpbmdzJTIwZHVza3xlbnwxfDB8fHwxNzc3NzAyMTU2fDA&ixlib=rb-4.1.0&q=80&w=1080 Doing Business in Brazil: A Legal Guide for Foreign Companies Doing Business in Brazil: A Legal Guide for Foreign Companies https://hosakiadvocacia.com.br/posts/lgpd-email-marketing-base-legal-brasil/ https://hosakiadvocacia.com.br/og/lgpd-email-marketing-base-legal-brasil.png LGPD e email marketing: qual a base legal correta Email marketing pela LGPD: consentimento (art. 7º I) ou legítimo interesse (art. 7º IX). Listas compradas sem consentimento criam exposição regulatória. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1512236258305-32fb110fdb01?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxlbWFpbCUyMG1hcmtldGluZyUyMGluYm94JTIwbmV3c2xldHRlciUyMG1haWxib3h8ZW58MXwwfHx8MTc3NzY2MTkwMnww&ixlib=rb-4.1.0&q=80&w=1080 LGPD e email marketing: qual a base legal correta LGPD e email marketing: qual a base legal correta https://hosakiadvocacia.com.br/en/posts/lgpd-email-marketing-legal-basis-brazil/ https://hosakiadvocacia.com.br/og/lgpd-email-marketing-legal-basis-brazil.png LGPD and email marketing: which legal basis is correct LGPD email marketing: consent (Art. 7 I) or legitimate interest (Art. 7 IX). Purchased lists without direct consent create regulatory exposure. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1512236258305-32fb110fdb01?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxlbWFpbCUyMG1hcmtldGluZyUyMGluYm94JTIwbmV3c2xldHRlciUyMG1haWxib3h8ZW58MXwwfHx8MTc3NzY2MTkwMnww&ixlib=rb-4.1.0&q=80&w=1080 LGPD and email marketing: which legal basis is correct LGPD and email marketing: which legal basis is correct https://hosakiadvocacia.com.br/posts/marco-legal-startups-brasil-o-que-muda-pratica/ https://hosakiadvocacia.com.br/og/marco-legal-startups-brasil-o-que-muda-pratica.png Marco Legal das Startups: o que muda na prática LC 182/2021 desenhou regime pra startups: anjo formalizado, stock options, sandbox e Inova Simples. Eleg.: até 10 anos + R$ 16M/ano + caráter inovador. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1568658173325-c7b8a11d5666?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxicmF6aWwlMjBzdGFydHVwJTIwZm91bmRlcnMlMjBvZmZpY2UlMjBpbm5vdmF0aW9uJTIwdGVhbXxlbnwxfDB8fHwxNzc3NjYxOTAyfDA&ixlib=rb-4.1.0&q=80&w=1080 Marco Legal das Startups: o que muda na prática Marco Legal das Startups: o que muda na prática https://hosakiadvocacia.com.br/en/posts/marco-legal-startups-brazil-what-changes-practice/ https://hosakiadvocacia.com.br/og/marco-legal-startups-brazil-what-changes-practice.png Brazil's Marco Legal das Startups: what changes in practice Brazil Startup Law (LC 182/2021): formalized angel, stock options, regulatory sandbox, Inova Simples. Eligibility: ≤10 years + BRL 16M + innovative. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1568658173325-c7b8a11d5666?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxicmF6aWwlMjBzdGFydHVwJTIwZm91bmRlcnMlMjBvZmZpY2UlMjBpbm5vdmF0aW9uJTIwdGVhbXxlbnwxfDB8fHwxNzc3NjYxOTAyfDA&ixlib=rb-4.1.0&q=80&w=1080 Brazil's Marco Legal das Startups: what changes in practice Brazil's Marco Legal das Startups: what changes in practice https://hosakiadvocacia.com.br/posts/nome-comercial-vs-marca-diferenca-legal-brasil/ https://hosakiadvocacia.com.br/og/nome-comercial-vs-marca-diferenca-legal-brasil.png Nome empresarial vs. marca: a diferença legal no Brasil Nome empresarial (Junta Comercial, proteção estadual) ≠ marca (INPI, exclusividade nacional). Empresa séria tem os dois — falta de um deixa lacuna. https://hosakiadvocacia.com.br https://hosakiadvocacia.com.br/en/posts/trade-name-vs-trademark-legal-difference-brazil/ https://hosakiadvocacia.com.br/og/trade-name-vs-trademark-legal-difference-brazil.png Trade name vs. trademark: the legal difference in Brazil Trade name (State Registry, state-level) ≠ trademark (INPI, nationwide). Serious businesses have both — missing one leaves a real gap. https://hosakiadvocacia.com.br https://hosakiadvocacia.com.br/posts/politica-privacidade-site-obrigatorio-brasil/ https://hosakiadvocacia.com.br/og/politica-privacidade-site-obrigatorio-brasil.png Política de privacidade no site: o que a LGPD exige LGPD não cita 'política de privacidade' literalmente, mas Art. 9 exige acesso claro às informações de tratamento. Sem isso: multa ANPD. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1746712241470-9b91e5c073e9?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxwcml2YWN5JTIwcG9saWN5JTIwZGF0YSUyMHByb3RlY3Rpb24lMjB3ZWJzaXRlJTIwbGFwdG9wJTIwc2NyZWVufGVufDF8MHx8fDE3Nzc2NjE5MDJ8MA&ixlib=rb-4.1.0&q=80&w=1080 Política de privacidade no site: o que a LGPD exige Política de privacidade no site: o que a LGPD exige https://hosakiadvocacia.com.br/en/posts/privacy-policy-website-mandatory-brazil/ https://hosakiadvocacia.com.br/og/privacy-policy-website-mandatory-brazil.png Website privacy policy: what Brazil's LGPD requires LGPD doesn't literally require 'privacy policy' — Art. 9 requires accessible info on data processing. Without it: ANPD fines + loss of payment. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1746712241470-9b91e5c073e9?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxwcml2YWN5JTIwcG9saWN5JTIwZGF0YSUyMHByb3RlY3Rpb24lMjB3ZWJzaXRlJTIwbGFwdG9wJTIwc2NyZWVufGVufDF8MHx8fDE3Nzc2NjE5MDJ8MA&ixlib=rb-4.1.0&q=80&w=1080 Website privacy policy: what Brazil's LGPD requires Website privacy policy: what Brazil's LGPD requires https://hosakiadvocacia.com.br/posts/posso-usar-ia-criar-conteudo-vender-brasil/ https://hosakiadvocacia.com.br/og/posso-usar-ia-criar-conteudo-vender-brasil.png Posso usar IA pra criar conteúdo e vender no Brasil? Sim — com 3 condições: termos da IA permitirem uso comercial, conteúdo não infringir terceiros, relação transparente com comprador (CDC art. 37). https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1758626042818-b05e9c91b84a?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxhaSUyMGNvbnRlbnQlMjBnZW5lcmF0aW9uJTIwbGFwdG9wJTIwY3JlYXRpdmUlMjB3b3JrJTIwd3JpdGluZ3xlbnwxfDB8fHwxNzc3NjYxOTAzfDA&ixlib=rb-4.1.0&q=80&w=1080 Posso usar IA pra criar conteúdo e vender no Brasil? Posso usar IA pra criar conteúdo e vender no Brasil? https://hosakiadvocacia.com.br/en/posts/can-i-use-ai-create-content-sell-brazil/ https://hosakiadvocacia.com.br/og/can-i-use-ai-create-content-sell-brazil.png Can I use AI to create content and sell it in Brazil? Yes — with 3 conditions: AI terms allow commercial use, no third-party infringement, transparent buyer relationship (CDC Art. 37). https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1758626042818-b05e9c91b84a?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxhaSUyMGNvbnRlbnQlMjBnZW5lcmF0aW9uJTIwbGFwdG9wJTIwY3JlYXRpdmUlMjB3b3JrJTIwd3JpdGluZ3xlbnwxfDB8fHwxNzc3NjYxOTAzfDA&ixlib=rb-4.1.0&q=80&w=1080 Can I use AI to create content and sell it in Brazil? Can I use AI to create content and sell it in Brazil? https://hosakiadvocacia.com.br/posts/ugc-direitos-autorais-conteudo-usuario-brasil/ https://hosakiadvocacia.com.br/og/ugc-direitos-autorais-conteudo-usuario-brasil.png UGC no Brasil: quem é dono do conteúdo gerado pelo usuário UGC no Brasil: titular originário é sempre o criador (LDA art. 11). Marca só adquire direitos via cessão/licença escrita (art. 49) — DM e brief não bastam. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1630797160666-38e8c5ba44c1?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHx1c2VyJTIwZ2VuZXJhdGVkJTIwY29udGVudCUyMHBob25lJTIwZmlsbWluZyUyMGNyZWF0b3IlMjBicmFuZHxlbnwxfDB8fHwxNzc3NjYxOTAzfDA&ixlib=rb-4.1.0&q=80&w=1080 UGC no Brasil: quem é dono do conteúdo gerado pelo usuário UGC no Brasil: quem é dono do conteúdo gerado pelo usuário https://hosakiadvocacia.com.br/en/posts/ugc-copyright-user-generated-content-brazil/ https://hosakiadvocacia.com.br/og/ugc-copyright-user-generated-content-brazil.png UGC in Brazil: who owns user-generated content UGC in Brazil: original copyright holder is always the creator (LDA art. 11). Brand only acquires rights via written assignment/license (art. 49). https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1630797160666-38e8c5ba44c1?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHx1c2VyJTIwZ2VuZXJhdGVkJTIwY29udGVudCUyMHBob25lJTIwZmlsbWluZyUyMGNyZWF0b3IlMjBicmFuZHxlbnwxfDB8fHwxNzc3NjYxOTAzfDA&ixlib=rb-4.1.0&q=80&w=1080 UGC in Brazil: who owns user-generated content UGC in Brazil: who owns user-generated content https://hosakiadvocacia.com.br/posts/monetizacao-creator-estruturas-juridicas-brasil/ https://hosakiadvocacia.com.br/og/monetizacao-creator-estruturas-juridicas-brasil.png Monetização de creator: as estruturas jurídicas Monetização de creator no Brasil tem 5 modelos — infoproduto, curso, assinatura, comunidade, afiliado. Base tripla: CDC art. 49 (7d), LDA, LGPD. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1584907797015-7554cd315667?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxjcmVhdG9yJTIwaW5jb21lJTIwbW9uZXklMjByZXZlbnVlJTIwbGFwdG9wJTIwYnVzaW5lc3MlMjBkZXNrfGVufDF8MHx8fDE3NzcyMjMyNDZ8MA&ixlib=rb-4.1.0&q=80&w=1080 Monetização de creator: as estruturas jurídicas Monetização de creator: as estruturas jurídicas https://hosakiadvocacia.com.br/en/posts/creator-monetization-legal-structures-brazil/ https://hosakiadvocacia.com.br/og/creator-monetization-legal-structures-brazil.png Creator Monetization in Brazil: Legal Structures Creator monetization in Brazil: 5 models — product, course, subscription, community, affiliate. Triple base: CDC Art. 49 (7d cooling-off), LDA, LGPD. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1584907797015-7554cd315667?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxjcmVhdG9yJTIwaW5jb21lJTIwbW9uZXklMjByZXZlbnVlJTIwbGFwdG9wJTIwYnVzaW5lc3MlMjBkZXNrfGVufDF8MHx8fDE3NzcyMjMyNDZ8MA&ixlib=rb-4.1.0&q=80&w=1080 Creator Monetization in Brazil: Legal Structures Creator Monetization in Brazil: Legal Structures https://hosakiadvocacia.com.br/posts/contrato-brand-deal-creator-brasil/ https://hosakiadvocacia.com.br/og/contrato-brand-deal-creator-brasil.png Brand deal: o que não pode faltar no contrato Cessão de direitos, imagem, exclusividade, kill fee, CONAR e rescisão. As cláusulas que todo contrato de brand deal precisa ter no Brasil. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1549923746-c502d488b3ea?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxwYXJ0bmVyc2hpcCUyMGNvbnRyYWN0JTIwc2lnbmluZyUyMGhhbmRzaGFrZSUyMGJ1c2luZXNzJTIwYWdyZWVtZW50fGVufDF8MHx8fDE3NzcyMjMyNDR8MA&ixlib=rb-4.1.0&q=80&w=1080 Brand deal: o que não pode faltar no contrato Brand deal: o que não pode faltar no contrato https://hosakiadvocacia.com.br/en/posts/creator-brand-deal-contract-brazil/ https://hosakiadvocacia.com.br/og/creator-brand-deal-contract-brazil.png Creator Brand Deals in Brazil: Contract Essentials Copyright assignment, image rights, exclusivity, kill fee, and CONAR compliance. The clauses every brand deal contract must include under Brazilian law. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1549923746-c502d488b3ea?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxwYXJ0bmVyc2hpcCUyMGNvbnRyYWN0JTIwc2lnbmluZyUyMGhhbmRzaGFrZSUyMGJ1c2luZXNzJTIwYWdyZWVtZW50fGVufDF8MHx8fDE3NzcyMjMyNDR8MA&ixlib=rb-4.1.0&q=80&w=1080 Creator Brand Deals in Brazil: Contract Essentials Creator Brand Deals in Brazil: Contract Essentials https://hosakiadvocacia.com.br/posts/publi-identificada-creators-brasil/ https://hosakiadvocacia.com.br/og/publi-identificada-creators-brasil.png Publi no Brasil: o que a lei exige do creator Publi paga no Brasil exige identificação clara (CDC art. 36) — sem exceção pra digital. Cobre permuta e afiliado. Creator e marca respondem juntos. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1722172597269-d911054badb9?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxzb2NpYWwlMjBtZWRpYSUyMGFkdmVydGlzZW1lbnQlMjBzbWFydHBob25lJTIwaW5mbHVlbmNlciUyMHNwb25zb3JlZHxlbnwxfDB8fHwxNzc3MjIzMjQ2fDA&ixlib=rb-4.1.0&q=80&w=1080 Publi no Brasil: o que a lei exige do creator Publi no Brasil: o que a lei exige do creator https://hosakiadvocacia.com.br/en/posts/sponsored-content-disclosure-brazil/ https://hosakiadvocacia.com.br/og/sponsored-content-disclosure-brazil.png Sponsored Content in Brazil: What Creators Must Disclose Sponsored content in Brazil must be clearly disclosed (CDC Art. 36) — no digital carve-out. Covers gifting and affiliate. Creator and brand jointly liable. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1722172597269-d911054badb9?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxzb2NpYWwlMjBtZWRpYSUyMGFkdmVydGlzZW1lbnQlMjBzbWFydHBob25lJTIwaW5mbHVlbmNlciUyMHNwb25zb3JlZHxlbnwxfDB8fHwxNzc3MjIzMjQ2fDA&ixlib=rb-4.1.0&q=80&w=1080 Sponsored Content in Brazil: What Creators Must Disclose Sponsored Content in Brazil: What Creators Must Disclose https://hosakiadvocacia.com.br/posts/creators-direitos-autorais/ https://hosakiadvocacia.com.br/og/creators-direitos-autorais.png Creators e direitos autorais: o que você precisa saber Direitos autorais, cessão de imagem, contratos com plataformas e o dilema da monetização. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1612020739443-a2160daabe55?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxjb3B5cmlnaHQlMjBwcm90ZWN0aW9uJTIwY3JlYXRpdmUlMjBjb250ZW50JTIwY2FtZXJhJTIwbWljcm9waG9uZXxlbnwxfDB8fHwxNzc3MjIzMjQ1fDA&ixlib=rb-4.1.0&q=80&w=1080 Creators e direitos autorais: o que você precisa saber Creators e direitos autorais: o que você precisa saber https://hosakiadvocacia.com.br/en/posts/creators-and-copyright-brazil/ https://hosakiadvocacia.com.br/og/creators-and-copyright-brazil.png Creators and copyright in Brazil: what you need to know Copyright, image rights, platform contracts, and the monetization dilemma. https://hosakiadvocacia.com.br https://images.unsplash.com/photo-1612020739443-a2160daabe55?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w5MzU4ODl8MHwxfHNlYXJjaHwxfHxjb3B5cmlnaHQlMjBwcm90ZWN0aW9uJTIwY3JlYXRpdmUlMjBjb250ZW50JTIwY2FtZXJhJTIwbWljcm9waG9uZXxlbnwxfDB8fHwxNzc3MjIzMjQ1fDA&ixlib=rb-4.1.0&q=80&w=1080 Creators and copyright in Brazil: what you need to know Creators and copyright in Brazil: what you need to know https://hosakiadvocacia.com.br/ https://hosakiadvocacia.com.br/images/hosaki-logo-transparent.png Hosaki Advogados Hosaki Advogados — boutique jurídica para creator economy, IP, direito digital e IA https://hosakiadvocacia.com.br https://hosakiadvocacia.com.br/images/monika-hosaki-founder.jpg Monika Hosaki Monika Hosaki — fundadora da Hosaki Advogados https://hosakiadvocacia.com.br https://hosakiadvocacia.com.br/en/ https://hosakiadvocacia.com.br/images/hosaki-logo-transparent.png Hosaki Advogados Hosaki Advogados — Brazilian boutique counsel for creator economy, IP, digital law, and AI https://hosakiadvocacia.com.br https://hosakiadvocacia.com.br/images/monika-hosaki-founder.jpg Monika Hosaki Monika Hosaki — Founder, Hosaki Advogados https://hosakiadvocacia.com.br https://hosakiadvocacia.com.br/sobre/ https://hosakiadvocacia.com.br/images/monika-hosaki-founder.jpg Monika Hosaki Monika Hosaki — fundadora da Hosaki Advogados https://hosakiadvocacia.com.br https://hosakiadvocacia.com.br/en/about/ https://hosakiadvocacia.com.br/images/monika-hosaki-founder.jpg Monika Hosaki Monika Hosaki — Founder, Hosaki Advogados https://hosakiadvocacia.com.br