Brazil's Law 15.325/2026, signed on January 6, 2026 and effective January 7, 2026, formally recognizes the multimedia profession. It has 6 articles and is a professional recognition statute — not a regulatory framework for digital creators. It creates no penalties, no registration requirements, no ad disclosure rules, no supervisory body, no follower or revenue thresholds.
For content creators, the rules on advertising transparency continue to be governed by the Consumer Protection Code (CDC), CONAR, and the LGPD — not by this law.
What the Law Is
Despite being nicknamed the "Influencer Law" by the press, the text never mentions "digital influencer" once. What the law does is create a broad professional category — the "multimedia professional" — within which the influencer activity ends up being covered through functional overlap with CBO 2534-10.
| Item | Information |
|---|---|
| Number | Law No. 15,325 |
| Signed | January 6, 2026 |
| Published | January 7, 2026 |
| In force | January 7, 2026 (Art. 6) |
| Bill of origin | PL 4,816/2023, Rep. Simone Marquetto (MDB-SP) |
| Total articles | 6 |
| Official title | "Provides for the exercise of the multimedia profession." |
The 6 Articles
Art. 1 This Law provides for the exercise of the multimedia profession.
Art. 2 For the purposes of this Law, multimedia designates the multifunctional professional, of higher or technical level, capable of performing activities in the areas of creation, production, capture, editing, planning, management, organization, programming, publication, dissemination, or distribution of content involving sound, images, animations, video, and text across different types of electronic and digital media for communication and entertainment.
Art. 3 The basic duties of the multimedia professional include, among other related activities, without prejudice to the duties of other professional categories: (I) creation of portals, websites, social networks, interactive interfaces, digital publications, 2D and 3D animations, electronic games, visual or audiovisual solutions; (II) development and creation of content, including collection, research, evaluation, selection, interpretation and organization of sources, creation, editing, and treatment involving texts, drawings, graphics, photographs, images, sounds, animations, scripts, audio, video; (III) production support operations; (IV) planning, coordination, and management of resources, teams, equipment, studios, events; (V) production and direction of audio and video content; (VI) development of sets, lighting, and sound design; (VII) recording, voiceover, editing, post-production, and organization of content; (VIII) programming, publication, advertising insertions, and dissemination of materials for different media; (IX) management of social networks, digital platforms, websites, portals, web TV, digital TV, and other communication channels.
Art. 4 The multimedia professional may work under this Law in service of public or private companies and institutions, including internet application providers, content and game producers, broadcasting companies, advertising agencies, and any others engaged in activities related to those described in Art. 2.
Art. 5 Professionals from other categories who perform activities specific to or related to multimedia are guaranteed the right to request, with the employer's agreement, the execution of a contractual addendum for the exercise of the respective trade or profession, with the immediate and exclusive application of the professional regulations set forth in this Law.
Art. 6 This Law enters into force on the date of its publication.
Who Qualifies as a Multimedia Professional
Art. 2 defines the multimedia professional as a multifunctional professional, of higher or technical level, capable of activities in creation, production, editing, management, programming, publication, or distribution of content across electronic and digital media.
What the law does not use as criteria:
- Minimum follower count
- Minimum monthly revenue
- Regularity of activity
- Economic purpose
- Registration with a professional council
- Enrollment with a state body
- Specific degree in journalism, advertising, or communications
The definition is functional-descriptive: it defines the profession by the activities actually performed, not by titles, registrations, or quantitative criteria. The phrase "of higher or technical level" is the most contested point in the law (see Interpretive Disputes below).
Do Digital Influencers Fall Under This Law?
The law never mentions "digital influencer." Coverage occurs through functional convergence:
- CBO 2534-10 already recognized "Digital Influencer" as an occupation before Law 15.325/2026
- When an influencer performs the activities described in Arts. 2 and 3 (creation, editing, publication, social media management), there is functional alignment with the legal concept of multimedia
- Coverage derives from the functions actually performed, not from self-identification as "influencer," "creator," or "content creator"
In short: the law does not create a "influencer profession." It creates a broad genus ("multimedia professional") within which the influencer is one possible species.
What the Law Does NOT Do
| Topic | Does the law address it? |
|---|---|
| Mandatory identification of sponsored/paid content | No |
| Fines or penalties for non-compliance | No |
| Specific supervisory body | No |
| Compliance deadlines for active creators | No |
| Requirement for a specific communications degree | No (contested) |
| Professional council or order | No |
| Mandatory registration with a public body | No |
| Quantitative criteria (followers, revenue) | No |
| Content censorship or prior control | No |
| Automatic employment relationship | No |
| Specific civil liability rules | No — follows CDC and Civil Code |
| Rules on AI-generated content | No |
| Rules on advertising transparency in partnerships | No |
Interpretive Disputes
Is "higher or technical level" a qualification requirement or a description?
Position A — It is a qualification requirement. Defended in Conjur analysis (Jan. 29, 2026): Art. 2 links the regular exercise of the activity to higher or technical level education, giving "greater normative density" to the professional recognition.
Position B — It is not a constitutionally permissible requirement. Defended by Estratégia Carreira Jurídica and Migalhas analysis (Jan. 23, 2026): during the passage of PL 4,816/2023, provisions conditioning exercise to formal qualification criteria were removed precisely due to potential unconstitutionality under Art. 5, XIII, CF/88; the expression describes the expected profile, not an entry barrier; the "without prejudice" clause in Art. 3 precludes exclusivist interpretations.
Practical implication: while the courts have not ruled, the market operates under Position B. Influencers and creators without technical or university education are not prevented from working.
Does the law create advertising transparency obligations?
Position A — Yes, indirectly. Migalhas (Jan. 23, 2026): by formalizing the profession and describing "advertising insertions" in Art. 3, VIII, the law reinforces the legal obligation to identify sponsored content.
Position B — No, the law is silent. Conjur (Jan. 15, 2026) and Cescon Barrieu are explicit: "the law does not directly address topics such as civil liability for deceptive advertising, transparency in commercial communications, or use of emerging technologies in content creation."
Practical implication: advertising transparency rules were not born with this law. What governs that obligation is the CDC (Art. 36), CONAR's Influencer Advertising Guidelines (2020, periodically updated), and in part the LGPD.
Conflict with the Journalism Profession
FENAJ (National Federation of Journalists) and Sinjorba announced plans to challenge the constitutionality of Law 15.325/2026 in court.
Arguments: Art. 3, II (authorizing multimedia professionals to "collect, research, evaluate, select, interpret, and organize sources") encroaches on Decree-Law 972/1969, which regulates the journalism profession.
Defenders: The law is declaratory, not exclusivist — it does not prevent the practice of journalism. The "without prejudice" clause in Art. 3 is intended to prevent jurisdictional conflicts.
Status: as of this article's publication, no legal actions had been filed. Monitor for developments.
Practical Implications
For creators (influencers, podcasters, streamers): No new registration required. No compliance deadline. CNPJ/tax classification worth reviewing with your accountant (ISS argument strengthened). Review contract templates with brands and agencies. Continue labeling sponsored content per CDC and CONAR — that obligation predates this law.
For advertising agencies and content producers: Art. 4 expressly lists agencies and producers as possible employers of multimedia professionals. Review IP assignment clauses, exclusivity, image rights, and service contract structure. Employment risk is not created by this law but may be argued with greater legal weight in disputes.
For advertisers and brands: Formal recognition raises the expected professionalism of the counterparty. Reinforce contractual responsibility of the creator for CDC, CONAR, and LGPD compliance — independent of Law 15.325/2026.
What Still Applies
| Law | What it regulates | Application to creators |
|---|---|---|
| CDC (Law 8,078/90) | Consumer relations, deceptive advertising, disclosure principle | Sponsored content labeling, product liability |
| CONAR | Brazilian Code of Advertising Self-Regulation + Influencer Advertising Guidelines | Disclosure, advertising ethics |
| LGPD (Law 13,709/18) | Personal data protection | Follower data collection, giveaways, mailing lists |
| Marco Civil (Law 12,965/14) | Platform liability, neutrality | Platforms where creators operate |
| Copyright Law (Law 9,610/98) | Intellectual property | Creator's content and use of third-party works |
| Civil Code | Civil liability, contracts | Contracts with brands, agencies, platforms |
Verified Sources
- Official text: Lei 15.325/2026 — Portal do Planalto
- Conjur, Jan. 15 and Jan. 29, 2026
- Migalhas, Jan. 13, 23, and 29, 2026
- Cescon Barrieu — analysis of Law 15.325/2026
- Senado Federal / Rádio Senado — FENAJ challenge announcement
FAQ
No. The law creates no professional council, order, or mandatory state registration. There is no new filing or registration required for creators or influencers.
There is interpretive disagreement among lawyers. The prevailing market view is that the phrase 'of higher or technical level' in Art. 2 does not function as an entry barrier, since Brazil's Constitution (Art. 5, XIII) only allows restrictions on professional freedom when there is a concrete justification to protect third parties. In practice, no one is prevented from the activity for lacking a degree.
No. Law 15.325/2026 has no sanctions of its own. The obligation to disclose sponsored content and the penalties for non-compliance derive from Brazil's Consumer Protection Code (CDC), CONAR's self-regulatory guidelines, and the LGPD — all pre-existing laws.
No. The law sets no transition period. It entered into force on the date of publication, January 7, 2026, with no phase-in period.
No. The law explicitly states that the multimedia professional's duties are defined 'without prejudice to the duties of other professional categories' (Art. 3). The journalism profession continues to be governed by Decree-Law 972/1969. FENAJ announced it will challenge the law in court, arguing jurisdictional conflict.
No. The law created no presumption of employment. Analysis remains case-by-case, based on the classic CLT criteria (subordination, regularity, personal performance, payment) and the principle of primacy of reality.
CBO 2534-10 ('Digital Influencer') is an administrative classification that predates the law. The new law works in functional convergence with the CBO: when an influencer performs activities described in Arts. 2 and 3, there is alignment with the legal concept of multimedia professional. The two instruments complement each other but are distinct.
Not directly. The formal recognition of the profession strengthens the argument that ISS (municipal service tax) applies to content creation revenue, based on the service list in Supplementary Law 116/2003. It is worth reviewing your tax classification with an accountant, but there is no automatic change in tax regime.
